Specialized in Clinical Research Marketing & Business Growth
BBK Marketing Solutions helps Clinical Research Sites, CROs and research organizations strengthen their market presence, attract participants and create scalable growth through specialized marketing, digital strategy and recruitment infrastructure.
Traditional digital campaigns can generate interest. BBK RPS is being designed to take the process further — helping research organizations manage participant engagement, preliminary pre-screening and referral workflows through a dedicated recruitment environment.
Discover BBK RPSCampaign strategy designed around the realities of research recruitment.
Recruitment materials developed with the review process in mind.
English and Spanish campaign materials when required.
Advertising designed around how participants and caregivers actually respond.
Centralized recruitment approaches capable of supporting multiple research locations.
BBK evaluates more than clicks and impressions — we consider the broader growth goals of the research organization.
We don't sell a menu of generic marketing tactics. Every engagement moves through these four connected capabilities.
Campaign strategy and digital advertising designed specifically for research participant recruitment.
Video, copy and bilingual creative built around how participants and caregivers actually respond.
Positioning and digital infrastructure for research organizations that want to grow beyond a single campaign.
A structured recruitment model, built and operated through BBK Research Participant Solutions.
Best for organizations that want BBK to develop and manage their digital recruitment campaigns.
A more structured recruitment service.
A simple, sequential process — from Study intake to a live recruitment campaign, with regulatory review built in rather than bolted on.
The research organization provides Study information and recruitment requirements.
BBK defines recruitment geography, messaging, language and creative approach.
BBK creates the campaign materials.
Materials are provided to the client for the applicable IRB review and approval workflow.
Once required approvals are documented, the recruitment campaign begins.
Depending on the service selected: traditional campaign management, or BBK RPS participant recruitment and pre-screening workflow.
BBK RPS is designed to help research organizations move from advertising responses toward more organized participant recruitment workflows — while keeping final screening and clinical eligibility decisions with the Research Site.
BBK can support centralized recruitment campaigns across multiple participating Sites while tracking performance by geography and location — centralized campaign management, geographic recruitment, Site-level performance, and a scalable multi-location strategy.
Discuss a Multi-Site CampaignRecruitment campaigns in clinical research require more than attractive advertising. BBK develops campaign materials with study requirements, participant communication and the applicable review process in mind.
BBK creates materials. The client and its applicable research organization handle submission and required approval.
→ Better Participant Experience.
BBK Marketing Solutions also helps research organizations improve the business behind the campaigns — so growth doesn't stop at the next recruitment goal.
Discuss Business GrowthGrow recruitment capabilities and strengthen digital presence.
Centralize recruitment strategy and monitor multi-site performance.
Support multiple Sites with scalable marketing and recruitment infrastructure.
Speak with BBK about project-specific recruitment and campaign capabilities.
BBK Marketing Solutions is a Florida-based business and marketing consulting company that evolved toward specialization in Clinical Research after working directly with research organizations and understanding the operational complexity behind participant recruitment.
"We learned quickly that clinical research organizations do not need another advertising agency. They need partners who understand that recruitment is an operational process — not simply a marketing metric."
BBK Marketing Solutions and BBK RPS work together but operate as separate organizations — see the footer for the full legal distinction.
Talk with BBK about your Study, recruitment objectives, participating Sites and geographic requirements.